Living Proof is a cruelty-free, revolution in haircare. Pioneering a line of breakthrough, silicone-free products rooted in innovation and science.
Free from Pthlalates, Parabens, Formaldehydes (Donors + Releasers) and SLS + SLES.
The Perfect hair Day™ system* delivers the five benefits of beautiful, healthy looking hair – smoothness, volume, conditioning, strength and polish, all while helping you wash your hair less often.
A revolutionary shampoo that helps deliver beautiful healthy looking hair, while helping hair feel cleaner, longer.
A revolutionary weightless conditioner that helps deliver beautiful healthy looking hair by improving its appearance over time.Add a description about this item
A non-stripping, color safe detox shampoo that gently removes buildup from the three big causes: product, pollution and hard water.
Revive dull hair, in just minutes. This weightless mask is the hair maintenance you never knew you needed. It enhances hair’s natural shine and makes it more manageable and polished. Formulated for fine to normal types, it smooths, strengthens, conditions, and won’t compromise volume.
An easy-to-use weightless overnight treatment that works on damp or dry hair to provide up to one week of more shiny, vibrant, manageable hair overnight.
A dry shampoo that actually cleans hair, eliminating oil, sweat, and odor. Number 1 seller on the market.
An innovative styler that is applied in the shower and lightly rinsed creating air-dried styles with enhanced body, softness, natural texture & shine.
A genius styling treatment that allows you to style and treat in one step for smoothness, volume, conditioning, strength, and polish.
This lightweight heat protectant spray delivers touchable, soft smoothness that lasts up to 48 hours—without the use of silicones.
A customizable body building hairspray that creates instant, buildable body with airiness, movement and light hold.
Our breakthrough Color Care system* makes hair color last 2x longer**—powered by our new patented technology and innovative whipped glazes.
A sulfate-free, silicone-free color care shampoo that gently cleanses, nourishes and protects against UV, hard water and damage (which can cause color fading).
A conditioner that forms a protective layer to help lock in color and helps replenish the outer layer often damaged during the coloring process.
A whipped glaze that deposits temporary dyes to instantly boost vibrancy, counteract color fading and rebalance tone. For darker tones.
A whipped glaze that deposits temporary dyes to instantly boost vibrancy and counteract color fading and brassiness. For blondes and highlights.
Full transforms fine, flat hair to look and feel like it’s naturally thicker by using patented technology that gives you the lasting, revivable fullness you’ve always wanted.
A gentle, yet thoroughly cleansing shampoo that helps to transform fine, flat hair to look, feel and behave like naturally full, thick hair.
A lightweight conditioner that adds softness and shine while helping fine, flat hair to look, feel and behave like naturally full, thick hair.
A lightweight styling cream that adds thickness with a hint of conditioning for natural, long-lasting body and fullness.
A heat activated spray that gives a boost at the roots for a natural, touchable feel that lasts all day.
A lightweight mousse with flexible hold for long-lasting touchable body and fullness.
A styling spray that creates instant volume and texture that’s almost as light as air for big, lasting results on dry hair.
The biggest anti-frizz technology breakthrough in over 30 years, our Healthy Hair Molecule is up to 70% more effective at blocking humidity.* *compared to a traditional silicone-based product.
A rich lather shampoo that is the first step in fighting frizz.
A lightweight conditioner that detangles, conditions, and fights frizz.
Protect your hair from frizz, in just minutes. This deep conditioning silicone-free mask intensely conditions even the coarsest hair without weighing it down. It replenishes healthy hair’s natural protective layer resulting in maximum frizz protection.
A hydrating treatment that gives an extra boost of conditioning and frizz protection.
A styling cream that smooths, conditions, and eliminates frizz by blocking humidity without weighing hair down.
A smoothing styling spray that eliminates frizz by blocking humidity without weighing hair down.
A silicone-free, lightweight, fast-absorbing oil that provides frizz protection and hydration for smooth, shiny, healthy-feeling hair.
A dry conditioning spray that instantly tames up to 92% of frizz on dry hair by adding softness, smoothness and shine.
A weightless protective finishing spray that prevents frizz by providing 6x more humidity protection on any finished style.
Transform hair to make it look and feel visibly healthier, while making it stronger.
A gentle shampoo that’s the first step to making dry, damaged hair feel and look visibly healthier.
A nourishing daily conditioner that renews softness, shine, and manageability.
Repair hair, in just minutes. This restorative mask transforms dry, damaged hair to look and feel healthier. It deeply nourishes hair while reversing damage and protecting it from future damage. Hair will be left feeling soft, shiny and smooth.
A featherweight conditioning detangler that delivers all the benefits dry, damaged hair needs to look and feel healthier.
A corrective and conditioning leave-in treatment that transforms dry, damaged hair by smoothing and protecting.
A time-saving, transformative styling treatment that gives coarse or thick hair types a smooth, easy, and visibly healthier.
A leave-in scalp treatment that delivers instant hydration and lasting relief from dry scalp flaking, itching and irritation.
A weightless spray that adds shine while protecting against heat and UV damage.
Style Lab® is a scientist tested and stylist approved collection of cutting-edge stylers that make your daily routine easier.
A styling spray that creates a faster, easier blowout, reducing the amount of brush work by 30% for long-lasting results.
A styling cream that creates amplified volume, touchable texture and flexible hold on dry hair for long-lasting revivability.
A versatile styling paste that is spreadable and pliable to control, shape, and hold short hair with medium hold.
This buildable clay has the workability to shape, mold and hold hair damp or dry hair allowing you to create and rework styles throughout the day.
A multi-tasking medium hold hairspray that can be used on damp or dry hair to set, style and finish leaving hair feeling touchable and brushable.
A touchable, firm holding hairspray used on dry hair for all-day hold.